Just go ahead and ... use that cliche!

The next time you watch someone demo a product, whether live or in a web movie or whatever, notice how often they use the expression "so now I'll just go ahead and ..." or something like it. The first few times they say that, it sounds fine, helping to set the stage for what they're about to do. But then after a while, when they keep prefacing every little step they demonstrate with that same expression, it gets distracting and irritating. Maybe I'm being overly sensitive, and maybe I'm the only person who notices, but I bet I'm not! How about you?